How to put your logistics website on Google’s first page 06 de November, 2017 Many logistics businesses aren’t sure about how being well-ranked on Google can benefit their company as far as sales generation. Therefore, this post intends to explain more about this. First of all, let’s begin by defining what ranking well on Google even means. Whenever an internet user goes online to search about a service you provide, does your logistics website appear as one of the top results? If the answer is no, you can probably do a better job at promoting your company online. After all, appearing on Google’s first page can be a major differentiatior in how successful your business is. That’s right. Not only it will expand its visibility locally and worldwide, but also make the public see it with more credibility. Google facts Did you know that 93% of all buying decisions start online? And from all the platforms available on the internet, Google is the #1 search engine in the world, being responsible for almost 12 billion searches a month. Besides, approximately 1.17 billion unique searchers use Google. It gets 67% of the US search market, and 87% of the mobile search market. But you are probably wondering: as long as your business is present on Google, what difference does it make to be on the first page? Well, just so you have an idea of how meaningful it is, let’s compare the traffic that businesses on the first page get with the ones that appear on the second page. According to recent statistics, first-page companies get nothing less than 95% of Google’s traffic, whilst second-page companies only get to share 4.8% of the traffic along with all other websites. With page 3, traffic goes down to just a little over 1%. These statistics show that online users will most likely find whatever they need on the very first page of results they come accross. Therefore, if your logistics website is not there, your company will miss the chance of making business with several prospects! Getting your logistics website on Google’s 1st page Now that you understand more about the importance of making your logistics website rank well on Google, it is time to think about what you can do to make this happen. Below, you can see some of the ways of getting your company on Google’s first page! Produce quality content Companies that blog receive 55% more traffic than others. As this number shows, content is one of the most important Google ranking factors. Producing and posting informative blog content, which has to do with your target audience’s interest is a powerful strategy. It can help you to rank well on different keywords and services you provide. Therefore, by producing quality content you will allow your company to be found through several different searches, increasing traffic considerably. Work on your SEO Besides producing and posting content, it is also important to work on your logistics website SEO (Search Engine Optimization). If you are not familiar with this concept yet, here is a brief explanation: Google uses many different tactics to analyze the quality of your website and define its ranking position. And SEO is what will make you look good on Google’s analysis. Some ways of working on your SEO are optimizing your content with the right keywords, ensuring maximum readability of your content (with H2 /H3 headings and different multimedia), using outbound links and having smart slugs. There are some free tools that can help you do that. Yoast, for example, will help you to know what to improve on your website and know whether what you are publishing is optimized or not! Provide good mobile experience With the constant increase of online searches done via mobile, Google has started to prioritize websites that have an effective mobile version. In fact, according to SearchMetrics, all of the top 100 most visible domains have mobile-friendly solutions. Therefore, mobile optimization is extremely important if you wish to rank well on Google or any search engine. Make sure your website can be effectively accessed by any device! Other technical factors There are many other technical factors which might play a big role in your website’s rank. Besides doing all of the above, you should also work on your website’s domain, layout and formatting for example. Avoid broken links, make sure your website loads fast and that its layout provides the public with a good user experience, with content that is easy to scan and digest. This will encourage your prospects to stay on your site for longer and will make it look good for Google! Do you wish more detailed information on how to make your logistics website have an amazing performance on Google? Download our ebook and learn everything you need to do to make this happen!