On this Sales Support Season‘s post, we will talk about presentation – an important material to support the sales of any logistics business. Have you ever needed to introduce your logistics company to a partner, client or prospect and wasn’t sure of what was the ideal way to do that?
Most freight forwarders and other logistics professionals wonder the same thing, especially being part of a market where first impressions matter a lot and you are always in need of networking and making new connections to increase your business’ potential. This is why logisticians often use digital presentations: they are an efficient way of summarizing the bullet points about your company in a dynamic and organized way, making it simpler for you to present your organization to others, as well as easier for them to understand what you are trying to say.
However, there is more to causing a good impression than just putting up a basic presentation: you need to make it powerful, with a catchy design and useful content in order for people to be interested in engaging with your logistics business. Thinking about this, we have listed 4 topics you should consider when developing a corporative presentation that will be able to strengthen your business’ image and make your company stand out in the logistics market. Check them out!
You can have the most beautiful and well-designed presentation, but if the texts are not informative and well-structured, it will not be as useful for the public. One of the biggest challenges of developing a corporative presentation of any kind is to find a way to be, at the same time, enlightening and not too long.
For these purposes, the first thing you need to do is define the main purposes of your logistics presentation and the message you want to pass to the public. After that, it might be a good idea to make bullet points of each topic your presentation needs to cover, always trying to be as objective as you can. Remember, people get bored and lose interest when seeing long texts!
Another very important topic is to make sure your presentation is up to date with the marketing and design trends and well corresponds to where your business is nowadays. Some freight forwarders, for example, have presentations that they think defines their logistics company wonderfully, although it was created and designed 10 years ago.
If that is the case, you might want to consider having it redone or redesigned in order to keep up with the current tendencies in the logistics market and keep causing a good impression to prospects and new partners. A modern presentation will show them that your company cares about being always updated – and that’s a plus!
An effective logistics presentation is the one that is able to catch the viewer’s attention and make them remember your business information. To achieve these purposes, it is important that you don’t turn your corporate presentation into a lecture – make it more inspiring, for example, by using impacting phrases, photos and stories that well represent your logistics company’s journey or personality.
Lastly, make your presentation visually appealing. Even if it has all the other topics that we have already mentioned above, if it does not come with a good design, it will most likely not catch your audience’s attention. This is why it is important to invest in a sophisticated layout and high-quality images. But remember to choose visual elements that match with your logistics company’s brand identity.
If you are still unsure of how to create a presentation that includes all the topics mentioned above, don’t worry, LoGo – Logistics Marketing can help you. Our team has all the expertise in marketing for logistics businesses and will design the ideal presentation for your company.
And during our Sales Support Season, we are offering special prices for digital presentations! For more information, click on the image below: