Few tools are as effective as a professionally-designed logo for building a company’s brand identity. A well-crafted brand mark symbolizes the business behind it. It helps the marketplace identify the company’s products and values. It instills trust and conveys a sense of authority and superiority. But do you know the reasons behind these facts? We have prepared some of the benefits of a professionally designed logo:
- To look “bigger” and “established.”
Good logo design announces that your business is legitimate, trustworthy and credible. Weak logo designs don’t inspire consumer confidence, but a strong logo can engender a strong sense of trustworthiness.
- To attract more clients.
In general, clients look for a well-defined company, and “look and feel” may be one of their criteria for making a purchasing decision. An effective logo communicates a great deal about the company using it. By properly using forms and colors, a professional logo design can help create an image for your business that customers will find unforgettable.
- To give clients a sense of stability.
You may not have been in logistics business “since 1908,” but if you have invested in your identity, you are more likely to remain relevant in the eyes of your customers. It goes a long way toward building that all-important “trust.”
- To be more memorable.
40% of people better remember what they see than what they hear or read.
So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients’ minds when they need your goods or services.
- To differentiate you from your competition.
If your business was the only one operating in the logistics industry, a logo may be unnecessary. But in this business, we have a really big competition between companies. Consequently, there is a need to stand out from the crowd, especially when doing so means attracting a larger slice of your market. A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing program and market big players.