How big data could improve logistics

Big data is a powerful data-processing system used by logisticians, which enables companies to share their database with partners across the supply chain. This concept is basically defined by the optimization of the logistics process by gathering and processing clients’ information and statistics and turning them into business insights.

The information analyzed is divided into three concepts: velocity, variety and volume. Big data takes these three factors in consideration by analyzing information in real time, being sensible to factors such as time, context and volume of data content, as well as having the capability of evaluating a higher volume of more accurate information.

The analysis can be applied in many different areas of the supply chain and logistics process, but one, in particular, has gained the attention of retailers and transportation companies – the last mile delivery.


It offers the opportunity to change and improve internal processes and better control external factors, from a business as well as customer perspective.

From the business perspective, Big Data improves operational service in three different aspects:


From the customer perspective, Big Data enhances client’s experience by contributing for:logo-logistics-tech-dec-sem2-06

All of these benefits show that Big Data is an investment that will most likely bring a positive return to logistics companies in last mile and many other services.

To read more contents about logistics trends and technologies, keep updated to LoGo’s blog.

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Thais Faria

Advertiser, with an MBA in Marketing by FGV, Thais Faria has a decade of experience in marketing. She worked in segments such as civil construction and market research until she found the challenge of delivering quality marketing and generating real results for logistics companies. Together with her two partners, she founded LoGo - Logistics Marketing in 2015, the first marketing agency specializing in the logistics market, and since then, over 800 projects have been delivered to customers in more than 45 different countries. Today, Thais follows the lead of the service and production team of LoGo, guaranteeing the quality of delivery to each of her customers and keeping LoGo always ahead the market trends.

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