Every company needs to know their public, their necessities, pains, and wishes. In the logistics business, it wouldn’t be different. But how to do this? Today, we are going to help you with that by letting you know how you can define a target market for logistics companies by creating a persona. When you know that, all […]
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I bet you don’t know any big company that doesn’t have a website, right? And that is because having a strong digital presence is a great way to make your company transmit confidence and security to your customers. However, we know that digital platforms are still new to marketing strategies and, because of that, many […]
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Every year, logistics events happen all over the world. Some large, others small, national, international, segmented and others very comprehensive. Don’t matter the size or type, all of them have the same point: to connect companies and introduce them to the market. Because of that, it is essential to be prepared and have a good […]
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In the last years, the market has changed all around the world. Technology and new media channels brought more access to information to customers. And that made then more demanding, which increased competitiveness in all sectors, including the logistics business. Because of that, today, we are going to help you with some strategies and steps […]
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Every year, numerous logistics technologies are tested to facilitate the steps and methods of an area as complex as this. After all, the supply chain is extensive, and tools that make it easier to do all of their processes are undoubtedly very welcome. So, if you are from the logistics sector, cheer up! 2020 is […]
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