target market for logistics company

How to define a target market for logistics company

Every company needs to know their public, their necessities, pains, and wishes. In the logistics business, it wouldn’t be different. But how to do this? Today, we are going to help you with that by letting you know how you can define a target market for logistics companies by creating a persona. When you know that, all […]

logistics events

Logistics Events: How to prepare to make business there!

Every year, logistics events happen all over the world. Some large, others small, national, international, segmented and others very comprehensive. Don’t matter the size or type, all of them have the same point: to connect companies and introduce them to the market. Because of that, it is essential to be prepared and have a good […]

logistics business

Logistics Business: How to make a successful business

In the last years, the market has changed all around the world. Technology and new media channels brought more access to information to customers. And that made then more demanding, which increased competitiveness in all sectors, including the logistics business. Because of that, today, we are going to help you with some strategies and steps […]

best b2b sales strategies

Best B2B sales strategies for logistics business

Sales b2b (business-to-business) means any sale established between companies, that is, business to business. This expression is widely used in the market to distinguish it from the B2C (business-to-consumer) sales in which the trade is made between the company and the final consumer. But which ones are the best b2b sales strategies? In the logistics […]

freight broker marketing

Freight broker marketing ideas to increase sales

Time is, without any doubt, one of the most precious things nowadays. Professions that can make people save time tend to grow more and more. This is a big reason why freight brokers are highly valued in the logistics market: they make customs processes easier and faster. However, high value also brings competition, and in […]

logistics logo

Logistics Logo: The way to have the best one in the market

Your logistics company’s logo is an essential part of your brand identity. Let’s put it this way: a logo is the face of a company. Besides being a visual representation of what you stand for as a business, it can also encourage brand loyalty and motivate your target audience to take action. In other words, a […]

freight class calculator

Freight class calculator: Best tools for logistics companies

Logistics companies are in constant need of finding means to simplify and optimize their daily activities. Fortunately, whether you need a freight class calculator, a management system or any other kind of logistics support, there are many tools and applications to help you execute these tasks. Technology is one of the great allies of logistics […]

logistics blogs

10 best logistics blogs you must read!

Having access to high-quality and educating content is important for professionals in any segment. But when we are talking about logistics, this becomes even more necessary. Fortunately, there are several logistics blogs you can follow to be up to date with what’s going on in this market. In this post, we will explain why accessing […]

logistics strategy

Logistics strategy: 5 mistakes you may be making

Investing in the development of well-thought logistics processes is key to set your company apart from the others. In such a competitive marketplace, if you go the extra mile to provide exceptional logistics services, it’s possible to increase brand loyalty and set your company as an authority in your field of expertise. But of course, doing […]

logistics marketing

Logistics marketing: Everything you need to know

The logistics segment is full of opportunities and, of course, competition. Freight forwarders, customs brokers, shipping companies and all the other businesses operating in this field need to build strategies to stand out from competition and accomplish positive results. Did you know investing in logistics marketing is one of the most effective ways to do […]

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