Investing in powerful digital marketing for your logistics company is one of the most effective ways to contribute to its constant growth and development. This premise is accurate due to a number of reasons, but mainly considering three things:
- The internet is the perfect platform for b2b businesses to promote themselves. And digital marketing provides all the tools necessary to not only make a brand be easily found online but also set itself above the competition by establishing its know-how.
- Logistics companies strongly rely on building customer relationships in order to develop lasting partnerships. And investing in digital marketing is also a way to gain the trust of potential customers and partners.
- As a logistics company, chances are the majority of business opportunities will be overseas, and there is no better way to promote a brand internationally than using the internet.
The topics listed above only reinforce the importance of having a good online presence. And there is one way to achieve this: through the development of an adequate digital marketing strategy. But the ironic thing is, even acknowledging all these benefits, many businesses in the logistics segment still choose not to invest in their digital presence.
The main reason why logistics professionals won’t invest in digital marketing usually is: they assume that spending money on it won’t bring their company a good return in terms of profit and sales generation. However, unlike what they might think, a huge part of increasing sales has to do with building trust and increasing online visibility – two of the main purposes that digital marketing aims to help your business achieve.
Digital marketing for your logistics company: how to begin?
After acknowledging the importance of investing in digital marketing for your logistics company and separating an annual budget to do so, it is time to take action. The good news is: your business won’t need an internal marketing team to handle all the work involved in creating a digital campaign.
With the uprise of marketing and digital trends, there are many digital marketing agencies that can do the entire job for you. And it is important to choose one that really understands about your business (we know how specific logistics can be). So, if you are looking for the assistance of a team who not only understands about marketing but also has specialized knowledge in logistics, you might want to get in touch with LoGo – Logistics Marketing!
About LoGo – Logistics Marketing
LoGo was created in 2015 with the purpose of improving the quality of marketing services to logistics companies from all over the world. By uniting our deep understanding of the logistics market with our marketing expertise, the result could not have been different: we became a leading provider of marketing for logistics, achieving excellent results.
As part of our digital marketing solutions, we will:
Create a modern and intuitive website for your company
A website is your business’ main representation online. Therefore, it should transmit a clear and direct message, well representing your company’s personality, values and areas of expertise.
Combining our team’s marketing expertise and specialized logistics knowledge, LoGo will build your company a modern, intuitive and user-friendly website, which is coherent to your target audience’s expectations and creates a great first impression on any visitor who comes across it while browsing online.
Update your website with smart blogging
Content is unquestionably one of the biggest trends in digital marketing. More than building a good website, it is important to constantly feed it with interesting content for your target audience, such as logistics insights and market news. By doing so, you will increase the traffic on your website and attract more potential customers, who will find your website through search engines and engage with your brand after realizing you have the expertise to provide them with the answers they need.
If you wish to have this kind of interaction with your audience, LoGo will create a blog for you and also regularly feed it with useful and interesting content that will attract the right kind of audience to your website!
Develop a powerful social media strategy
Social media platforms are also another amazing digital marketing tool you should be taking advantage of to promote your logistics business. Researches show that users have been constantly using their accounts to search for products and companies, therefore, it is essential for your company to have a strong presence on platforms like LinkedIn and Facebook.
However, we know that effectively managing social media accounts require constant effort and dedication. And LoGo can help you with this! Our marketing specialists will not only design the right social media strategy for your logistics business but put it into practice and follow an organize chronogram of posts, which will encourage engagement between your brand and the public even more. We can also assist you with paid ads campaigns in any platform you wish!
Constantly measure and analyze the results achieved
There is no such thing as doing effective marketing if you aren’t constantly analyzing and measuring results. The reason is obvious: you can’t know how to improve your digital actions if you don’t know how well you are performing with your current strategy.
We are aware that analyzing your company’s digital performance requires some knowledge of specific softwares, such as Google Analytics, SEMrush, and MLabs, which will give you the right metrics to be taken into consideration. This is why, at LoGo, our job goes beyond just developing our customers’ digital strategies: we will also keep you updated throughout the entire process, sending monthly performance reports that are easy to understand and interpret.
And based on their findings, our marketing specialists are committed to constantly apply improvements to your digital strategy, ensuring the results are the best possible.
Got interested? Talk to our specialists for more information about our digital marketing solutions for logistics companies!