Logo Specials: Gates ReBrand

For this edition of LoGo’s Specials, we will show you how we have assisted Gates Freight Forwarder to develop a distinctive brand image. The company wanted to improve its identity in order to stand out in the logistics market, with a persuasive visual design on both online and printed materials.

To achieve this goal, they have requested the products of ReBrand Season standard package, which includes a logo design, a complete website, an institutional presentation and basic stationery.

Take a look at the business materials we have created for them:.logo_rebrand-season_gates-033

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Logo

logo_rebrand-season_gates-04Our team has designed a brand new logo for Gates Freight Forwarder. The goal was to create a logo that was able to bring out the professionalism and core values of the company in an impactful way. To accomplish that, we used a combination of innovative graphic elements and harmonious colors.

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Website

LoGo – Logistics Marketing has created Gates’ website from scratch. We have concentrated all of our efforts in developing an elegant and informative page, coherent with the company’s personality. With a unique layout, high-quality photos and a sophisticated color scheme, we were able to display the company’s services and history in a smooth and user-friendly way. You can check Gates Freight Forwarder’s page here: gatesff.com.

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Basic Stationery

Aiming to align all of Gates’ corporative material with its new image, LoGo has also applied the visual identity to the company’s business cards, envelopes, email signature and letterhead paper. By that, the freight forwarding company have standardized all of its marketing products, empowering its identity with a professional touch.

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Gates Freight Forwarder’s case is a great example of how a logistics business can benefit from a rebranding strategy and become more attractive for prospects. Do you want to have a strong brand identity like Gates? Click here to get a brand new wallpaper customized with your companys logo.

Thais Faria

Advertiser, with an MBA in Marketing by FGV, Thais Faria has a decade of experience in marketing. She worked in segments such as civil construction and market research until she found the challenge of delivering quality marketing and generating real results for logistics companies. Together with her two partners, she founded LoGo - Logistics Marketing in 2015, the first marketing agency specializing in the logistics market, and since then, over 800 projects have been delivered to customers in more than 45 different countries. Today, Thais follows the lead of the service and production team of LoGo, guaranteeing the quality of delivery to each of her customers and keeping LoGo always ahead the market trends.

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