What makes a good logistics logo?

A good logistics logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. It is much more than just a symbol or shapes with your transportation business. A logo has the ability to convey powerful messages and if done right, can make your service memorable.

Ask yourself, “what message and image do I want to project to my customers?”. Once you have an answer for that, you’ll be ready to think about a logo which is exactly according to your vision and business mission.

It is no secret that the world as we know it is in a constant state of change. The problem with this growing and ever-changing world that we live in is that most of us are always looking for the next big thing. When you are a company, this can sometimes translate into a question of “How do we maintain our client’s focus?” The answer to this usually involves rebranding.

Rebranding can involve several things. It can be anything from updating your company look, to changing the name, to changing the services or products provided. From your billboards to your logo, everything has to speak for your business.

 

Why rebrand?

If you’re thinking of rebranding, “why?” should be the very first question you ask. Rebranding can breathe new life into your business, but it can also be rather risky. For that reason, you should always look for specialists that can analyze if it is really necessary and more import than that: to make the rebranding process as it should be. When done for the right reasons, a new look can really make for great positive impact.

Get in touch with us and get a free evaluation of your current logo. Contact us here or send us an e-mail (logo@wearelogo.com).

Thais Faria

Advertiser, with an MBA in Marketing by FGV, Thais Faria has a decade of experience in marketing. She worked in segments such as civil construction and market research until she found the challenge of delivering quality marketing and generating real results for logistics companies. Together with her two partners, she founded LoGo - Logistics Marketing in 2015, the first marketing agency specializing in the logistics market, and since then, over 800 projects have been delivered to customers in more than 45 different countries. Today, Thais follows the lead of the service and production team of LoGo, guaranteeing the quality of delivery to each of her customers and keeping LoGo always ahead the market trends.

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