If you are a logistics professional, you probably often see investing in marketing as one of your business’ least priorities. The main reason for people in this field to think like this is assuming that spending money on marketing won’t bring their logistics company a good return in terms of sales generation and profit.
However, it is important to acknowledge the role marketing plays in strengthening your company’s brand identity and worldwide visibility. These are two essential things for a business to stand out from competitors and have a good performance in the current logistics scenario.
Marketing can help your company to do well in many different ways. On today’s post, we will focus on one of the most valued of them all: investing in the development of a good website for your logistics company. Do you know how your business could benefit from a powerful site?
The role of a good website for your logistics company
Right now, we are living in a world where if you are not present online, it is almost like you don’t exist. In fact, according to a research done by Smart Insights (2017), 3.8 million searches happen every minute on Google. And a big part of these searches consists of people looking for businesses and products to buy.
Therefore, if your logistics company’s website can be easily found on the internet, you are one step ahead of the competition in attracting prospects and closing more sales. But being found online requires much more than just having a website.
It involves building a website that is modern, intuitive, user-friendly and coherent with your target audience’s expectations. In other words, you need to show Google that your logistics company has all it takes to be in the spotlight when a prospect searches for a service you offer.
Below, you can see some of the main attributes your website should have and why they are so important for your logistics company’s performance in the market. Check it out!
What does a good website consist of?
Coherent and intuitive layout
The layout is what will make your website unique and define how positive of an image you are going to pass to your target audience. Therefore, having a good layout on your website will make the public’s experience with your website more pleasant and encourage them to make business with you.
LoGo’s team develop exclusive and coherent layouts, which have to do with the logistics market and will support all the strategy created for your business in an effective way. The layouts are aligned with each clients’ reality, strengthening their business’ brand identity and highlighting their differentials in the market.
Focus on user experience
Once LoGo starts developing your website, their team combines all efforts into making it very intuitive and user-friendly. Your target audience will most likely not dedicate much of their time searching for logistics companies and services on the web. They will want to find the information they need as soon as they access your website, and, if not, it is most likely they will leave it and look for other companies that have better websites.
Therefore, the website LoGo will develop for your business will be completely focused on providing users with the best experience possible, which will encourage them to spend time learning about your services and want to make business with you!
Attractive and compelling copy
Providing your public with interesting, attractive and optimized texts is another plus for your company to stand out in the market. At LoGo, we have a copywriting team that understands the logistics market and is ready to develop texts that include all the information you want your public to know in a way that will catch the viewer’s attention.
The websites created by LoGo attract all kinds of users – including those that don’t have the time and patience to read blocks of texts to find what they’re looking for. This will be a major factor that will differentiate your company from the competitors and get more people to hire your services.
Many logistics businesses are starting to use inbound marketing strategies. This concept means having a Blog on your company’s website, where you can constantly update your audience about what’s going on with your company and any interesting logistics subject you would like to talk about. Besides being a good form of engagement, blogs will also make your website rank well on search engines, which will lead more people to visit it and, consequently, increase your business generation.
If you want to have this kind of contact with your audience, LoGo will create a blog for you and also regularly feed it with useful and interesting content that will attract the right kind of audience to your website!
Call to actions are buttons that will guide the users browsing on your website directly to a page you want them to visit, such as “ Contact Us” or “Request a Quote”. Therefore, using CTAs is an effective tool for business generation and can help to convince your public to engage with your company, request quotes or get in touch with your sales team!
Thinking about that, LoGo’s team develops the most intelligent call to actions, with catchy design and positioned in a strategic location to lead all the users to click on it!
What are you waiting for to create a brand new website for your logistics company?
LoGo – Logistics Marketing has all the expertise to apply these features and strategies to the website of your logistics company.