Your logistics company’s logo is an essential part of your brand identity. Let’s put it this way: a logo is the face of a company. Besides being a visual representation of what you stand for as a business, it can also encourage brand loyalty and motivate your target audience to take action.
In other words, a strong logistics logo can make a big impact on how the public sees your business. Just so you have an idea: it only takes consumers 10 seconds to form a first impression of a brand’s logo. This impression will influence directly on the image they will create of your company and whether or not they will wish to learn more about your services.
Now that you understand the importance of having a good logo, it is time to think about yours. Do you think your logistics logo is adequate to the current market standards?
Creating a logo that well represents your business and communicates with the public as you wish can be quite a hard task. Many logistics professionals are aware that their logo is outdated or doesn’t meet their business’ purposes. However, some are not sure about how to proceed in order to improve it.
If this is the case with you, don’t worry, this post might help. First of all, it is important to understand that the concept of good logo changes over time. This happens because, at each day, new trends become available in the logistics segment, and companies need to constantly adjust to them in order to have a successful performance.
What you thought was effective 5 years ago, is not necessarily the most recommended strategy nowadays. Therefore, in order to distinguish yourself from the competitors, it is essential that you are always applying new concepts into your own brand identity!
Find out if it’s time to change your logistics logo
Ask yourself these 4 simple questions. They will help you to know if your logo could use a rebranding to become stronger and better position your business in the logistics market.
Does your logo stand out when compared to competitors’?
How do you feel about your logo when compared to your main competition? Making this analysis is essential to evaluate your performance in the logistics market. Think about it this way: a prospect is looking for a logistics company to hire. During their research, they come across your business and your competitors’. Which one will they choose? Probably the one whose brand identity attracts them the most.
Considering this, if you think your logo is inferior to your competitors’, it is time to invest in building a more powerful one!
Does your logo reflect your business’ personality?
Taking into consideration that your logo is the main representation of your company, you should use it to transmit your personality and what you stand for as a business. What defines your business? Think about its core values and what message you wish the public to get from it. Now, looking at your current logo, can you get this message?
If you think your current logo doesn’t illustrate your company’s personality as it should, it is time to think about getting a new one.
Has your brand followed your company’s evolution?
Over time, every company tends to grow, not only in size but in ways of thinking and doing things. Let’s explain this with an example: your business was founded 20 years ago, and at that time, all the processes were done “old school”. However, as time went by and technology arose, you have started to rely on digital solutions to offer better services and even promote your business.
If your brand identity remains the same since the foundation of your business, it probably hasn’t followed its evolution. We understand that, in logistics, professionals value a lot the tradition of business. This might scare companies to change their logo because it is already established and known by the public. The good news is: with the assistance of marketing specialists, there is a way to improve and modernize your company’s logo without making it lose its original identity!
Does your logo speak well to your target audience?
One of the key factors that define a good logo is being aligned to the profile of its company’s target audience. This will give the public a sense of belonging when in contact with your company, turning more leads into customers.
Therefore, think about who your public is, who you want your business to communicate with. Now take a moment to evaluate if your brand communicates with this public effectively. If you think this communication could improve, it is also time to think about getting a new logo.
As we have previously stated, keeping your logo and brand identity up-to-date with the logistics market trends can be a major differentiator for your company. It will help you to attract more leads and encourage customer loyalty!
If you answered “no” to any of the questions above, you could definitely benefit from a logo improvement. But how to do so effectively? See the tips below!
Tips to Improve Your Logistics Logo
1. Understand what your brand stands for
Your logo is most likely the first contact a potential customer will have with your brand. Therefore, it should be a direct way of transmitting the image you want your business to pass to the public. In order to know that, try to understand what defines you as a company. What is your business’ personality? What kind of values do you stand for? Are you a modern or traditional company? Humble or sophisticated? All of these things can influence the design of your logo.
2. Conduct market research
Although each company has its own specifications and specialties, it is essential to keep yourself updated with what the competition has been doing. Whether you are a logistics company with a global reach or just a local business, conduct detailed research on the strategies used by the market leaders, as well as your direct competitors.
Define the weaknesses and strengths of their logos and visual identity. This will help you to get some insights on what could work for your logo too. However, keep in mind that the most successful logos are the ones that innovate when compared to other ones in the segment!
3. Establish strategy according to your public’s profile
More importantly than having a logo that satisfies you, is to create one that speaks well to your target audience. Let’s explain this with an example: you want your logo to be modern and “out of the box”, but your potential customers are conservative professionals, who value tradition over trendiness. In this case, it might not be the best idea to follow the modern path, because it won’t attract the right people.
4. Make sure your logo is aligned with your visual identity
If you are going through a rebranding, you probably have your business’ visual identity established and present in all your corporate materials. This is something that needs to be considered when redesigning your logistics company logo. In order to provide a positive experience to the public, your new logo needs to go well with the rest of your brand’s visual identity.
5. Use specialized marketing assistance
Each segment has different approaches and strategies when it comes to effective logo designing. Hence, getting assistance from a marketing company specialized in logistics will be a major differentiator. As a result of this, the development of your logo will be entirely customized to make you stand out in your sector, strengthen your brand identity and help you to position yourself in the market.
Bonus Tip: Count on LoGo’s help!
We know changing your logo is not a simple decision. So, if you want to hear the opinion of marketing specialists, get in touch with our team! At LoGo, we develop specialized marketing solutions for logistics businesses worldwide. Our professionals have all the expertise in the segment and are ready to create the ideal logo to make your business stand out and have an amazing performance in the market.
And it gets better: we are currently on Branding Season, a campaign that offers a 20% discount on our logo development service! Take advantage of our special price conditions and give a boost to your logistics business’ visual identity!
Got interested? Fill out the form below to get in touch with our team and learn more: