Logistics marketing: Everything you need to know

logistics marketing

The logistics segment is full of opportunities and, of course, competition. Freight forwarders, customs brokers, shipping companies and all the other businesses operating in this field need to build strategies to stand out from competition and accomplish positive results. Did you know investing in logistics marketing is one of the most effective ways to do so?

Logistics marketing consists of building online and offline campaigns to promote your business to its target audience. These campaigns are entirely planned according to your company’s particularities and the goals you wish to achieve in the market.

By developing specialized marketing strategies, you will expand your company’s reach and provide your sales team with the support they need to attract potential buyers. Then, their focus can be solely on converting leads into customers.

Whether you wish to start building a logistics marketing strategy from scratch but don’t know how to start, or simply improve your current one, this post is for you!

Here, you’ll see everything you need to know in order to have a powerful marketing performance. Check it out!

Logistics marketing: online or offline?

If you are unsure whether to invest in online or offline marketing, the answer is both! They are both equally important and will play complementary roles in your company’s overall strategy.

To start with, let’s talk about online marketing’s importance. When it comes to the logistics segment, most companies are b2b and need to promote their services to businesses abroad. And what better way is there to do this than having a powerful online presence? The internet is highly used among professionals who need to find a logistics company in another country.

This is exactly why you should invest in digital marketing! Having a nice, informative and user-friendly website is a must. After all, it is important to impress everyone who comes across your company through search engines.

Besides, you should also have a social media strategy in place and constantly send email marketing to a list of international prospects. If you wish to go even further, we recommend you to invest in paid ads, so you can expand your company’s visibility to people who really matter.

Now, how is offline marketing important to you? Materials such as brochures, business cards, and stationery will strengthen your company’s brand identity. You can distribute them as giveaways during logistics conferences and fairs, and they will contribute for you to be remembered, as well as easily contacted by any prospect.

The secret to building an effective strategy

If you wish to learn everything you need to build a logistics marketing strategy, click here and check out our post with the step by step to create a perfect one!

However, now that you already know what your company should be investing in, it is time to put a plan into action. The secret to doing this is counting on the assistance of a marketing team with expertise in the logistics segment, such as LoGo!

We are a marketing agency with a total focus on helping logistics companies to promote themselves through the development of complete solutions. Our work starts by understanding your goals and the public you are trying to reach. Then, we will suggest the most appropriate strategy to boost your performance and achieve your results!

Do you want to learn more about LoGo?

Fill in the gaps below and one of our logistics marketing specialists will get in touch with you!

Ana Clara Rodrigues

Graduated in Journalism and very passionate about writing, Ana Rodrigues has strong expertise in creating relevant content for the international logistics industry and many other areas. As part of her professional trajectory, she has worked with news writing in both Brazil and the United States, until she decided to follow the digital marketing path and started to work as a copywriter. For almost 3 years, Ana has been helping logistics companies worldwide to stand out in the market through the production of specialized content on a number of different platforms.

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