Today’s post will show you some of the main differences and similarities between the concepts of marketing and logistics. The LoGo – Logistics Marketing‘s team believes that, by understanding better each one of these concepts and the different but complimentary roles they play inside a business, you will be able to integrate them into your company in a more effective way. Check it out!
As part of the roles of logistics professionals, you can highlight activities such as analyzing, planning and developing logistics strategies that will attend the customers’ need in a cost-efficient and integrated way. Logisticians need to have a deep knowledge in the logistics market they are located at, knowing what is the most efficient way to handle cargoes, customs clearance and everything related to a transportation process, until the moment the shipment is delivered to its final destination. Being responsible with deadlines, ensuring the security of the cargo and knowing how to correspond to clients’ expectations are one of the main aspects that define a good logistician.
Marketing for logistics can be defined by the process that happens before all the steps we have described above. Marketing professionals need to understand the profile of the logistics company’s target audience, and by doing that, they are able to create the right kind of strategies and campaigns for them, which will effectively communicate, inform and encourage engagement between the company and this target audience. The marketing department will determine what kinds of products and solutions will pass the message the company needs their audience to know, and for that reason, the professionals involved need to have a deep understanding of the market they are working for.
This is why, at LoGo, for example, our team has over 15 years of experience in both marketing and logistics.
Both departments are a part of an effort to achieve the company’s goals and increase its sales and worldwide visibility. This is why they play complimentary roles, and in order for a logistics company to be successful, it is important that a good communication is established between the people in charge of the marketing strategies and the rest of the team, which is usually composed by logisticians and salespeople. This way the marketing team will better understand about the company’s differentials in the logistics market and the logisticians will have a better idea of what kind of support materials to use when introducing the company to prospects and what kind of approach is the best with each kind of client.
While logistics people are concerned with what is going to take for the company to actually sell their services, marketing is concerned with how to convince a prospect that the service offered by the logistics company will satisfy them. Marketing develops an idea or concept around the solutions and differentials of a logistics company, and the logisticians will put these concepts into practice when dealing with their clients and solutions. In other words, marketing creates strategies, so then logisticians can have a better idea of what to do to increase and improve their relationship with customers and prospects, putting them into practice.
Now that you know more about each department and how important they are, why not adopting some marketing strategies to improve your logistics business performance?
At LoGo, we have combined knowledge in marketing and logistics, making us specialists when the subject is developing solutions to increase your logistics business’ visibility! Contact us to know our services.