LoGo Specials: Connection Cargo Branding

Client: Connection Cargo

Activity: International Freight Forwarder

Project: Name, slogan, visual identity and institutional material creation for a new and modern Brazilian Freight Forwarding Company.

Process: We learn from the founders what would be the core values and differentials of the company and based on that we start the branding conception.

After defining the name, slogan and logo we moved for the institutional materials (digital presentation and brochure). On this step, we focused on to develop the right message on  an impactful way, using design and graphic resources.

Results

Name: Connection Cargo

Slogan: Improving Logistics

Visual Identity:

Simbolo_Connection Cargo Logo_Connection Cargo

Digital presentation:

Presentation logistics_connection_cargo_english-01 Presentation logistics_connection_cargo_english-03 Presentation logistics_connection_cargo_english-06 Presentation logistics_connection_cargo_english-08

Brochure:

Logistics brochure_Connection Cargo

Client Feedback:

” We want to thank you for the excellent work you did with our logo and materials.
Our customers and suppliers have given us great feedback and our brand has been extremely well received in the market, so our development is being faster than we expected, we couldn’t  help but share with you, our satisfaction.

Our brand passes the security of a large and structured company with a modern look, clear and objective language, at the same time very serious and safe as we wanted from the beginning.”– Marcelo Pinheiro, Managing Director at Connection Cargo.

If you want to learn more about this and other LoGo’s projects or get to know better our solutions, talk to us or send us an email (logo@wearelogo.com).

Thais Faria

Advertiser, with an MBA in Marketing by FGV, Thais Faria has a decade of experience in marketing. She worked in segments such as civil construction and market research until she found the challenge of delivering quality marketing and generating real results for logistics companies. Together with her two partners, she founded LoGo - Logistics Marketing in 2015, the first marketing agency specializing in the logistics market, and since then, over 800 projects have been delivered to customers in more than 45 different countries. Today, Thais follows the lead of the service and production team of LoGo, guaranteeing the quality of delivery to each of her customers and keeping LoGo always ahead the market trends.

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