Marketing + Sales: a powerful combination to boost your business

Do you know how marketing and sales can work together? Logistics businesses often believe that having an efficient department of salespeople is the key to engage prospect customers, not realizing the need of a marketing team to help them achieve their goals.

This could be explained by a simple fact: logisticians want to see short time results as far as sales increase. With that in mind, marketing is seen as an expense rather than an investment, because it is not a direct way of generating a profitable return in sales.logistics_marketing_sales_boost_business_1

However, a marketing team – or a marketing agency as LoGo – have all the necessary skills to help your company to generate leads and making it easier for salespeople to focus on building relationships with the prospects and closing sales opportunities.

This comparative board will help you understand how, although marketing and sales departments rely on each other to work effectively, they are both essential for a logistics company to be successful.


A good marketing strategy saves your sales department from having to go after prospects – it allows them to find your company on their own. This way, salespeople can concentrate all their efforts on selling.

Marketing and sales working together will build your company a better identity, giving it more credibility and facilitating engagement with new prospects.


On a long-term, the marketing and sales combination will be the key to expand your business’ visibility and sales!


If you are unsure about why investing in marketing, you can also check this post: Do I need to invest in marketing?.
But if you are ready to increase your sales through marketing strategies, we can help you! LoGo offers complete marketing solutions specialized in the logistics field.


Thais Faria

Advertiser, with an MBA in Marketing by FGV, Thais Faria has a decade of experience in marketing. She worked in segments such as civil construction and market research until she found the challenge of delivering quality marketing and generating real results for logistics companies. Together with her two partners, she founded LoGo - Logistics Marketing in 2015, the first marketing agency specializing in the logistics market, and since then, over 800 projects have been delivered to customers in more than 45 different countries. Today, Thais follows the lead of the service and production team of LoGo, guaranteeing the quality of delivery to each of her customers and keeping LoGo always ahead the market trends.

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