Investing in marketing is one of the most effective ways of promoting your logistics company to a worldwide level. There is an infinite number of possibilities and results you can reach through the development of effective marketing solutions. But do you know exactly what kind of materials you should invest in order to make your brand become more visible and memorable in the prospects’ mind?
On this post, we will list the main marketing solutions you should consider hiring and developing for your company. Check it out and start planning the ideal strategy for your brand to gain visibility and become more competitive in the logistics market!
What marketing solutions should you invest in?
1) Visual Identity
A brand identity usually consists of everything that visually represents your company: brand name, logo, graphics and online designs, etc. Having a strong and consistent identity means that you had the ability to align all of these elements with your business’ personality, making them have a standardized and professional look. With an impressive visual identity, which is at the same time attractive and coherent to your business’ personality, you will be one step ahead of the competition.
Your website will be the biggest representation of your business online. It is where you can show more about your company, differentials and convince people to hire your services. Therefore, it should always create a positive impression on each and every visitor that comes across it – whether they are your customers, someone that already knows your business but want to learn more about it, or people that have never heard of your company but are in need of a service you provide and found you through a search engine.
For these reasons, it is important to invest in a website that is attractive, user-friendly and coherent to your business’s brand identity. Besides having a modern and intuitive layout, your website should also have optimized texts, which are able to pass the message that you want your audience to get from your business and convince them that you have the ideal solution to solve their needs.
3) Corporate Presentation
Corporate presentations are an efficient way of summarizing the bullet points about your company in a dynamic and organized way, making it simpler for you to present your organization to others, as well as easier for them to understand what you are trying to say. With an effective and impacting corporate presentation, you will have all the support you need in order to introduce your company to partners and prospects in a way they will never forget about your brand.
A well-designed brochure is not only able to captivate your audience by its visual effects, it also has plenty of important and useful information about your logistics organization, which will encourage your prospects to engage with your logistics business and be interested in learning more about your solutions.
Whether you want to distribute them at a logistics event or fair, mail them on the post or leave it on your office’s desk, printed brochures will successfully attend to all of these purposes and be a versatile way of advertising your business in different contexts.
Corporate stationery materials are the elements that compose a successful brand identity, such as envelopes, letterhead, business cards and folders. When thinking about stationery materials, people often see them as just handy things to have at their office, which can’t do much beyond their usual functions. You might see an envelope, for example, as just something that carries your company’s mail, and letterheads as just a professional medium for corporate communication. However, all of those trivial things that represent your company can also contribute to forming a strong identity to your business. If, of course, you are able to use them to their fullest potential.
6) Content creation
Creating content is certainly an efficient way of attracting, engaging and converting leads into customers. In other words, if your company is able to create content that answers your prospects’ main questions, it will not only attract them to your website but will also give a good reason to keep coming back. Besides, by constantly feeding your blog with specialized content in logistics, your website will gain more authority, rank better on search engines and, consequently, contribute to your company to have more visibility online.
7) E-mail marketing
Although email might seem like an outdated trend for some people – it is actually still one of the most used online tools among logistics professionals. Some researchers show that email has survived through the various stages of digital marketing evolution and still remains as an excellent communication channel, used strategically as part of larger digital marketing campaigns.
Now that you know what materials you should invest in to make your prospects know what differentials you can provide them, it is time to take action! Start by thinking what could be improved on your online marketing campaign and offline marketing materials!
At LoGo, our professionals have all the expertise to assist you in building a powerful strategy to highlight your differentials to the public in any way you wish. Contact us for more information!