Marketing strategy for logistics company: 7 steps to create a perfect one in 2019

We are currently living in a scenario where digital marketing offers endless opportunities to get your brand out there. Therefore, building a marketing strategy for logistics company might be exactly what you need to promote your business wisely and keep yourself competitive in the market, even when the investment has to be tight.

Knowing that, another questioning pops up: how to develop an effective marketing strategy for logistics company? In today’s digital world, there are several paths you can follow when it comes to using marketing to promote a business. This is why it is so important to count on the assistance of a marketing agency with specialized knowledge in logistics, just like LoGo – Logistics Marketing!

LoGo offers complete and personalized marketing solutions, developed by a team with deep expertise in promoting companies in this segment. Click here and learn more about our specialized services! 

Now, if you want to learn all the steps you should take in order to build an effective marketing strategy for logistics company, this post was made for you. Below, we have gathered our specialists’ main tips to develop the right plan to promote your company. Take a look!

Steps to build a good marketing strategy for logistics company

1) Define your target   

The first thing you need to do to build a powerful marketing strategy for logistics company is knowing who is your target audience. Only by doing so you’ll be able to develop the right strategy to get them to know your brand, establish effective communication with you and eventually become your customers. If you are not sure how to do this, access this post with all you need to know to define your target market in logistics.

2)  Outline your challenges

After having defined your target audience, it is time to set the main challenges you are likely to face when trying to reach out to them. If your logistics company’s target has a conservative and traditional profile, for example, it might be a challenge to establish effective communication with them through your digital platforms. In case you are trying to reach people in a specific location, it might be a challenge to understand what is the best approach to attract them to your website, and so on. To sum up, the ideal plan is to outline your challenges based on two things: your business’ goals and target audience.

3) Draw a strategy

When you know who you are trying to reach and what are the main challenges to complete this task, the next step is to draw a proper strategy. As part of this, we highly recommend you to count on the assistance of specialists in marketing for logistics. At LoGo, we can help you define the communication channels you should invest in (website, social media, corporate presentation, online chat, etc) to reach your specific goals and develop a clear action plan to attract your target and convert them into customers.

4) Establish time frames

In marketing, establishing time frames is key. One of the most important parts of building a marketing strategy for logistics company is to have a strategy that works year-round and covers all the stages of a prospection process. By working with LoGo, we will develop a personalized planning sheet with all your company’s marketing actions for each trimester. Then, it is easier for you to monitor your marketing activities and understand what efforts are being done and when – even before the campaign begins.

5) Put the campaign into action 

Finally, it is time to take action! For your marketing plan to work, you basically need to make sure you have all these aspects covered: coherent and high-quality content, impressive design, intuitive layouts and a good web developer. By counting on LoGo’s assistance, we will give you full support along the entire process, from giving you specialized advice on how your strategy should be, to executing it through the combined work of our logistics marketing specialists, copywriters, designers, and web developers.

6) Measure and analyze results 

No matter how effective and customized your marketing plan is – it could always improve. And there is no better way to see what improvements you can make than periodically measuring and monitoring the results your logistics company achieves from the moment the campaign started on. This is why, at LoGo, we provide our customers with monthly reports of their campaigns’ metrics and results. Our team uses this information to constantly improve your strategy and strengthening your logistics company’s presence in the market.

7) Constantly update and revise your plan

Aim to revisit your logistics company’s marketing plan at least once a year. Are you on target? Is there any need to revise it or update it with the new marketing trends? Even though having a plan will help you visualize a clear path to success, circumstances can change immediately and make your plan ineffective. Therefore, don’t forget to constantly review and renew your plan! See some evidence that renewing your logistics brand can affect your sales!

Got interested?

LoGo – Logistics Marketing is the first marketing agency specialized in attending logistics businesses. Our team has more than 15 years of experience in logistics and communication. Besides customized marketing solutions, LoGo has the best conditions for you to build a powerful marketing plan for your logistics company!

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Ana Clara Rodrigues

Graduated in Journalism and very passionate about writing, Ana Rodrigues has strong expertise in creating relevant content for the international logistics industry and many other areas. As part of her professional trajectory, she has worked with news writing in both Brazil and the United States, until she decided to follow the digital marketing path and started to work as a copywriter. For almost 3 years, Ana has been helping logistics companies worldwide to stand out in the market through the production of specialized content on a number of different platforms.

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