LoGo Specials: Maxitrans Inbound Marketing Strategy

For this edition of LoGo Specials, we will show you how we have been assisting the company Maxitrans, from Brazil, to increase its visibility with prospects by developing an effective inbound marketing campaign.

Inbound marketing consists of producing and sharing useful content in order to promote engagement between a brand and its target audience. The project developed for Maxitrans includes:

 

  • One weekly blog post;
  • Two weekly social media posts (Facebook & LinkedIn);
  • 3 monthly e-mails marketing.

 

The topics covered in the posts and e-mails are all related to logistics and road transportation, which are Maxitrans’ main activities as a company.  As part of the project, our marketing team conducts constant market research and carefully selects the best themes and keywords, so that our copywriting and design teams can produce and illustrate the content around them.

The project has been ongoing since October 2017, and in only seven months we have already accomplished outstanding results for the company in terms of leads generation and online traffic. Check out some of them below!

 

Maxitrans Inbound Marketing: Results achieved

 

  • 17% increase in the number of visitors every month

Every month, the company’s website receives an increased audience of qualified leads. This only shows that Maxitrans has strengthened their online presence and is now able to not only attract more prospects but feed them with interesting content and generate more engagement.

 

  • 42% of the online traffic received by their website comes from the blog

Yes, almost half of Maxitrans website’s visitors access their page because of their blog. Analyzing this number, we can perceive how a well-elaborated inbound marketing campaign has such a big impact on the company’s online visibility.

 

  •  Good Google ranking for many different keywords related to their services

The inbound marketing strategy designed for Maxitrans allowed the company to rank well on Google Brazil, showing up as one of the top results in searches related to the services they offer, such as LTL, FTL, and road transportation between Brazil and Argentina.

 

These are just some of the several positive results accomplished through our project for Maxitrans. And what’s better: all of them were achieved organically, without the need to invest in paid advertising!

Do you want your company to have a greater online visibility like Maxitrans? Contact LoGo- Logistics Marketing and we will develop a powerful inbound marketing strategy for your business. With a wide knowledge in logistics market and technology, our team is ready to help you!

 

 

Ana Clara Rodrigues

Graduated in Journalism and very passionate about writing, Ana Rodrigues has strong expertise in creating relevant content for the international logistics industry and many other areas. As part of her professional trajectory, she has worked with news writing in both Brazil and the United States, until she decided to follow the digital marketing path and started to work as a copywriter. For almost 3 years, Ana has been helping logistics companies worldwide to stand out in the market through the production of specialized content on a number of different platforms.

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