To begin LoGo’s ReBrand Season, we will talk about the importance of having a modern and strong brand identity. But first of all, it’s important to know what rebrand is, right? Rebranding is a marketing strategy that aims to recreate a company’s established brand.
Many companies, especially in the logistics field, create their visual identity and use them for a long time. They are not wrong by doing this, but considering market constant changes and design trends, sometimes a brand needs to be modernized in order to look more professional. A rebrand helps to build up a new identity in the mind of customers and partners and so it works as a powerful tool to strengthen an organization’s image.
For that reason, we decided to answer some questions you may have regarding the importance of keeping an upgraded brand identity to boost your logistics business prospecting and sales.
In order to position itself and stand out in the market, a logistics company must develop its own visual identity. This will help your business to highlight its attributes and effectively represent the organization and what it stands for. It’s through the brand identity that stakeholders recognize your company, so it must be remarkable.
What elements compose my brand identity?
A brand can be represented for several elements. Every material that support your company’s image and culture will be part your brand identity. They can include a combination of printed and digital elements, such as:
What aspects should I consider when developing my brand identity?
An effective visual identity must achieve the following purposes:
- Give your business personality
- Keep it modern and simple
- Be recognizable
- Position your company in the logistics market
What are the benefits from having a good brand identity?
In the current scenario, building a reputation is not only about providing good services. Logistics companies that are able to build a strong identity towards customers and partners have a differential to stand out from competitors. Having a powerful visual materials can cause a good first impression and boost new business opportunities.
If you properly develop your visual brand identity, you can draw many benefits, such as:
Although your business may have a well-established brand, it’s important to keep your visual identity up to date. After all, as your business matures, so should your brand. Having a material that reflects the perfect combination between tradition and current trends will give your prospects, customers and partners a better image of your company.
If you want to build up a great image to your company, contact LoGo! As the first marketing agency specialized in the logistics market, our team can make your brand evolve, focusing on its strengths and working to improve its weaknesses. Enjoy the special packages and conditions during our ReBrand Season! Contact us to know more.