“Maintaining a good visual brand identity is one of the most important factors to consider in order to achieve a successful logistics business”. Although we listen to this a lot, many logistics professionals still wonder: what does it mean to have a strong brand identity?
A brand identity usually consists of everything that visually represents your company: brand name, logo, graphic and online designs, corporate stationery, etc. Having a strong and consistent identity means that you had the ability to align all of these elements with your business’ personality, making them have a standardized and professional look. To learn more about this concept, you can visit our previous blog post by clicking here.
Today we will specifically talk about one of the elements listed above and its importance to compose a successful brand identity: corporate stationery. In other words, this is the term used to define materials like envelopes, letterhead, business cards and folders.
When thinking about stationery materials, people often see them as just handy things to have at their office, which can’t do much beyond their usual functions. You might see an envelope, for example, as just something that carries your company’s mail, and letterheads as just a professional medium for corporate communication. However, all of those trivial things that represent your company can also contribute to forming a strong identity to your business. If you are able to use them to their full potential.
Below, we have listed 3 other reasons why having consistent corporate stationery is important for your logistics business, apart from their practical purposes:
When people see your logistics business is attentive to the smallest details, they will have a good impression about it and you will gain their trust. This is why having all of your corporate material well designed and produced is important: it will show your customers, partners and prospects that your company cares about maintain a professional image. Apart from that, some materials like envelope or letterhead papers under your company’s name will make every letter or document you exchange with your prospects and partners more official, building up your logistics business’ credibility towards the public.
Advertise your business
Although investing in traditional marketing techniques play an essential role in increasing your company’s reach and visibility, you can’t ignore the fact that corporate stationery can also be a smart way of advertising a business. These materials are part of your professional routine and people who engage with your logistics company will most likely be in constant contact with them, so make them remarkable!
Having a visual identity aligned with your company’s personality is a key aspect of marketing your organization. Sometimes, logistics business are not able to successfully do that, and in this case, the public will have a different perception of their company at each corporate element they encounter. Multiple and unstandardized visual impressions will make it harder for your logistics brand to have a consistent image and build up customer loyalty. By investing in the development of effective corporate stationery, you will maintain all the powerful and meaningful key factors of your business across everything that represents it.
After this post, do you agree with us about the importance of investing in your business’ corporate stationery material? Get yours done with a marketing company that has deep knowledge in the logistics market!
LoGo – Logistics Marketing will help you think beyond the usual. Our specialized marketing solutions will add value and unique concepts into every corporate material from your logistics company – turning simple things like envelopes, letterheads, and folders into an exclusive way to promote your business! To learn more about our services, click here!