Managing social media for logistics company requires continuous planning and effort. In fact, when it comes to digital marketing, social media are usually seen as the platforms that require the most work.
While websites are your “online business cards”, where prospects get to visit and find out more about your company and the services you provide, social networks are an open channel of communication between your logistics business and the public in general. If used effectively, social media can serve as a platform where you get to engage with your prospects and give them the chance to react, exchange information and comment on all of your actions.
To sum up, social media allows your company to establish a closer contact with its prospects, where both parts have the opportunity to express their thoughts and interact equally. However, if you wish to achieve this and have a successful social media performance, first you need to define what kind of platforms are the best fit for your company.
Social media for logistics company: finding your fit
It’s like we said: managing each social media for logistics company requires a coherent strategy and continuous effort from your marketing team. And in order to make all this effort worthwhile, you need to make sure that your company is investing in the right platforms and follows an organized digital marketing plan behind every post you publish.
We are aware that, in the logistics market, it is rare to find a company with an internal marketing department. However, not having your own marketing staff shouldn’t stop you from being present in the digital world, and you can always count on LoGo – Logistics Marketing assistance to outsource your company’s social media management! Our team has all the expertise to develop an outstanding strategy for your company, taking care of everything – from planning to executing. Click on the button below and get an instant quote with us:
Now, let’s get to this article’s main point: helping your logistics company define what social media platforms it should be on. By working alongside logistics companies for so long, there isn’t anyone better than LoGo’s specialists to give you this advice. For this reason, we have asked their opinion and listed below what social media networks they consider the ideal fit for businesses in this segment to stand out in the digital world. Take a look!
Besides being the only social media platform exclusively dedicated to professional purposes, LinkedIn is also a very effective business networking tool. And since networking is a key activity for a logistics company’s success, it is also the most used platform by businesses and professionals working in this segment.
Through your company’s LinkedIn profile, you have the chance to promote your services, gain visibility in your field of work, make interesting connections and look for partners anywhere you need. Likewise, you can keep your contacts up to date with your company’s activities and operations, increasing engagement between your business and the audience and strengthening brand awareness.
Therefore, LinkedIn can be really interesting to promote your company, especially in the logistics market, which is mostly b2b. Not to mention it is also great for your company to find reliable professionals, in case you are in need to hire!
Facebook is one of the most popular social media platforms and an amazing tool for advertising. Although Facebook’s main purpose is not to be a professional environment, users are more and more starting to use the platform to search for services or products to buy.
For this reason, being present on Facebook is a must. It is simple to use, free and, with a powerful marketing campaign, will definitely help you to boost your sales and reach a wider audience than you do now. In this platform, you can encourage engagement by covering topics that will interest your target audiences, such as market news, company updates, and curiosities. Besides, you can also invest in Facebook ads (paid advertising), which is a cheap way of expanding your visibility and even choosing the public you wish to advertise to.
Of course, there are several other social media available on the internet, such as Instagram and Twitter. However, our specialists assure you that the platforms mentioned above are the ones you should be investing in as a logistics company.
In case your company is still not present on these social media platforms, it is time to take action and create its profiles as soon as possible! And if your company already has LinkedIn and Facebook pages, think about your performance in it. Are you as active as you think you should be? The greatest thing about social media is that people access it on a daily basis, and by posting there, you will be ensuring that your prospects, clients, and partners always have your brand in mind.
We know managing these accounts properly requires time and marketing expertise. This is why so many logistics companies seek the assistance of specialized marketing agencies. Because they can take care of the entire process for you.
At LoGo – Logistics Marketing our professionals are ready to help you create powerful online strategies for your business, as well as constantly manage your accounts and measure results! Count on our assistance and boost your online performance!