A logo is your business’ face in the logistics market. In other words, whenever people come accross your company, your logotype is the first thing they will notice. From this point on, your logo can
either create a good impression and make your brand memorable for the public or do the opposite and push prospects away – it all depends on its quality.
For today’s edition of our Specials, we will show you the logotype that we created for our client Pandion. The logistics company from Buenos Aires, Argentina, felt like they needed a rebrand to become more powerful and competitive. As part of this, they wanted to make their logo more modern and coherent to market standards.
Thinking about this, Pandion hired our branding service and requested a logotype that could make their brand powerful and attractive. Below you can see how amazing the project turned out to be!
Our project for Pandion’s logo
With all of Pandion’s purposes in mind, our team created an impacting and appealing logo. The company’s name Pandion comes from a type of Osprey, and therefore they wanted their logo to focus on that, as well as represent some of their main virtues: agility and passion.
Therefore, our team of designers created a logotype that included wings to represent the Osprey. Besides, the choice of colors was also very thoughtful. The red color is a vibrant and full of energy color, which emphasizes the passion of the company to provide accurate solutions to its clientes, as well as the strength of the company’s values. The visual
experience of the red color combined with the lines that compose the logotype’s icon reflects PANDIOS’s agility and dynamism.
Do you wish to have a new logo too? Enjoy our special discount for Branding Season and get one developed by logistics marketing specialists! Our team is ready to assist you and make your brand as powerful as ever!