Do you wish to invest in a marketing strategy that helps to generate brand awareness and increase engagement between your company and the public? Managing your social media platforms is an incredible way of doing so! By choosing the right platforms to manage and producing content that interests your target audience, you can have an outstanding digital performance!
In case you need any convincing, check out the stats below!
- Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.
As you can see, social media plays a powerful role in promoting a business and expanding its visibility. And in the logistics field, these are two essential things for a company to achieve a successful performance and gain international notoriety in its field of expertise.
Social media campaign developed for Twig Logistics Network
On a previous post, we already talked about the Inbound Strategy we developed for our client Twig Logistics Network – a group of independent freight forwarders worldwide. Click here to check it out! But in today’s post, we will give a special emphasis to the social media campaign we have developed for Twig.
By acknowledging the importance of being present on social media in order to establish an open channel of communication with its prospects and members, Twig directors decided to hire LoGo – Logistics Marketing social media management service. Our work started by defining what the best platforms to invest in were and create accurate content planning. To do so, we conducted an in-depth analysis of Twig’s target audience and business goals.
The analysis led us to choose platforms Facebook and LinkedIn as the ideal channels Twig should be on. And from then on, we have started to produce and publish three weekly posts on both platforms, which range from market tips, curiosities and updated about the network. On top of that, we also promote all of Twig blog posts on their social media pages!
- +700 likes on Twig’s Facebook page
- 240% increase in organic reach on Twig’s Facebook page
- +415 LinkedIn followers
- Average of 28 new LinkedIn followers per month
These are just some of the examples of the several amazing results generated for Twig through our social media management service! Below, Twig’s Director Marina Felicio shares how her feedback on their partnership with LoGo and how positive it has been for their business. Check it out!
What are you waiting for? Invest in your logistics company’s social media presence and see how a powerful campaign will bring you an amazing return in terms of creating brand awareness and increasing your business’ visibility!