Having a well-planned and executed digital strategy is essential to successfully promote a logistics business or event. This kind of strategy consists on the combination of several digital efforts, such as social media, blog and website creation. Using all of them together is one more way of gaining brand strength and becoming more visible in the market.
Our client from Brazil, Twig Logistics Network, organizes an annual conference for their members to meet each other and exchange business. The company wanted a powerful digital strategy to promote the next edition of this event, Twig Talk 2018.
With this in mind, LoGo- Logistics Marketing created a plan that involved the promotion of Twig Talk 2018 in all of Twig’s online channels. Besides this, we have also created a website entirely designed for the event. Check out the result of Twig Talk 2018’s new marketing strategy!
Digital Strategy to promote Twig Talk 2018
We have created the entire website with the purpose of explaining more about Twig Talk and highlighting its advantages. Besides being very informative and attractive, the page also follows Twig Talk’s visual identity. With the purpose of converting leads into attendees, the layout is user friendly and intuitive.
Therefore, the website not only educates people about the event, it also encourages them to take action and register for interest. Check out some of the result below or click here and see it for yourself!
71% of consumers who have had a good social media experience with a brand are likely to recommend it to others (Source: Ambassador)
As the statistic above shows, social media is another great tool for Twig to expand its online visibility. Thinking about this, LoGo has developed a powerful strategy to promote Twig Talk 2018 through social media outlets. With the purpose of creating engagement between the network and its users, we made a series of posts about Twig Talk 2018 on Facebook and LinkedIn.
The result was an increase of likes on Twig’s page and generation of more organic traffic to the event’s website.
Last but not least, we have also developed a content marketing strategy on Twig Logistics Network’s blog. Our team of copywriters produced interesting content about the event. Besides of letting all readers know more about the benefits of attending Twig Talk, it also helped Twig’s pages to rank well on search engines. This has consequently brought a wider audience to learn about the event and engage with Twig.
The digital campaign we have developed for Twig was a complete success! It was the ideal strategy to promote Twig Talk online and attract more people to get to know the event and register for interest. Do you think your logistics business could also benefit from a digital strategy?