LoGo Specials: Twig Talk 2018 Digital Strategy

Having a well-planned and executed digital strategy is essential to successfully promote a logistics business or event. This kind of strategy consists on the combination of several digital efforts, such as social media, blog and website creation. Using all of them together is one more way of gaining brand strength and becoming more visible in the market.

Our client from Brazil, Twig Logistics Network, organizes an annual conference for their members to meet each other and exchange business. The company wanted a powerful digital strategy to promote the next edition of this event, Twig Talk 2018.

With this in mind, LoGo- Logistics Marketing created a plan that involved the promotion of Twig Talk 2018 in all of Twig’s online channels. Besides this, we have also created a website entirely designed for the event. Check out the result of Twig Talk 2018’s new marketing strategy!


Digital Strategy to promote Twig Talk 2018

Digital Strategy 38Website

We have created the entire website with the purpose of explaining more about Twig Talk and highlighting its advantages. Besides being very informative and attractive, the page also follows Twig Talk’s visual identity. With the purpose of converting leads into attendees, the layout is user friendly and intuitive.

Therefore, the website not only educates people about the event,  it also encourages them to take action and register for interest. Check out some of the result below or click here and see it for yourself!


Digital Strategy 39Social Media

71% of consumers who have had a good social media experience with a brand are likely to recommend it to others (Source: Ambassador)

As the statistic above shows, social media is another great tool for Twig to expand its online visibility. Thinking about this, LoGo has developed a powerful strategy to promote Twig Talk 2018 through social media outlets. With the purpose of creating engagement between the network and its users, we made a series of posts about Twig Talk 2018 on Facebook and LinkedIn.

The result was an increase of likes on Twig’s page and generation of more organic traffic to the event’s website.


Digital Strategy 40Blog posts

Last but not least, we have also developed a content marketing strategy on Twig Logistics Network’s blog. Our team of copywriters produced interesting content about the event. Besides of letting all readers know more about the benefits of attending Twig Talk, it also helped Twig’s pages to rank well on search engines. This has consequently brought a wider audience to learn about the event and engage with Twig.

The digital campaign we have developed for Twig was a complete success! It was the ideal strategy to promote Twig Talk online and attract more people to get to know the event and register for interest. Do you think your logistics business could also benefit from a digital strategy?

At LoGo, we are ready to develop a personalized one for you, according to your business’ specific purposes! Talk to our specialists about this or click here to learn more about our services!


Digital Strategy 42

Ana Clara Rodrigues

Graduated in Journalism and very passionate about writing, Ana Rodrigues has strong expertise in creating relevant content for the international logistics industry and many other areas. As part of her professional trajectory, she has worked with news writing in both Brazil and the United States, until she decided to follow the digital marketing path and started to work as a copywriter. For almost 3 years, Ana has been helping logistics companies worldwide to stand out in the market through the production of specialized content on a number of different platforms.

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