People increasingly tend to respond better to market campaigns that somehow trigger their sensitive and emotional side. By that perception, the term neuromarketing became popular as a way to influence a customers’ buying decision. While this concept sounds complex, it simply refers to creating strategies that positively correspond to your costumers’ subconscious mind.
Using neuromarketing, it’s possible to create smarter campaigns that will boost the effectiveness of your efforts and improve your business sales. The goal of neuromarketing is to understand how your customer’s brain works and what effects your marketing will have on them.
Here are some tips developed by LoGo‘s team to help you develop an effective neuromarketing:
Considering logistics companies operate worldwide, it’s important to know the right cultural approaches to use in marketing campaigns. Each culture will respond differently to an advertisement.
What is funny for some people, might not be to others and subconscious triggers will vary a lot depending on where and who your target audience is. For this reason, a good marketing campaign needs to fully understand its public’s culture and the best way to communicate with them.
The cost of the service or product being announced triggers an immediate public response. Therefore, clever pricing is important for people to interpret the price in a positive manner and consider buying or hiring it. Simple strategies can make a difference, such as pricing products $99 instead of $100. Although the difference might seem irrelevant, people’s subconscious will have a better response when the product is priced $99.
Especially in logistics market, another good strategy is not to show the prices but display a quote request button. Then you can contact the interested leads and clarify them about your company, services, and prices. Besides that, it gives the possibility to use a personal approach, increasing sales opportunities.
Shoppers are less responsive to generic advertising; they are always subconsciously looking for tangible proof of what a company is offering and how its service or product has positively affected other people’s lives.
For example, a logistics company that offers airfreight services should include positive feedbacks they have had from their customers in their marketing campaign. Giving real proof of your success is always an effective way of encouraging prospects to hire your services.
People are led by emotion. For this reason, ads with humor or heart appeal have a better customer response. When planning your marketing campaign, think about ways to catch your audience’s attention by providing sensory stimuli that trigger an emotional response..
Understanding your prospects’ preferences, moods and emotions is important for any business to develop a better communication with them.
In the logistics market, this is no different. Companies need to develop a powerful marketing strategy in order to connect with customers and partners and to stand out from competitors.