Less than 30% of small and medium business owners have a website! This is a large number of entrepreneurs who are losing a major part of their consumers and partners. Every business, no matter its size, needs an online presence. Having your company’s website is no longer a luxury, it is essential especially when it comes to the logistics market.
But after all, what can (and should) a website do for your logistics company? Does this also apply to the logistics market? We will help you find the answer.
5 things a website for logistics companies should do
1. Bring more credibility for your company
For a small to medium business, a well-designed Internet website is a great way of inducing confidence and generating trustworthiness in your client or partner. An online presence is a way to develop your brand and credibility, and having a well-structured website demonstrates professionalism and a concern in serving your client well.
2. Generate business opportunities (make your website work for you!)
Having a good website means having your services and products advertised 24/7 year round. Your potential clients or partners can access detailed information, watch videos, view photos, charts and other comparative material to help them make decisions favorable to your business.
3. Show your advantages over competitors
The Internet is the best place to provide information about your business, since most people use Google and other digital tools to search just about everything. Have you ever searched your competitors on Google? Many of them certainly have a website. If your company is not present on the Internet with a quality website, you are losing clients to these competitors.
4. Be found by people searching for the services you offer
The Internet has no boundaries, and in terms of international cargo transport, this is an essential point. A possible partner on the other side can easily find your company’s website on Google and get in touch for the possible generation of business. Through the website being visited globally, you may seek forms to convert hits to your website into new clients. Such as being present on social networks, creating a blog for your business and creating a list of e-mail addresses.
5. Be considered an expert in logistics
Articles, videos and any other quality content related to logistics on your website is what will define you as an expert in this area. Don’t be afraid of sharing all your knowledge, people will like it and will seek you in order to obtain information. Make sure that your content is original and of high quality!
Don’t get left behind in the digital world!
LoGo Logistics Marketing understands specialized digital marketing for logistics and can help you create a new website and digital marketing strategies. In a practical, modern and economical manner, we facilitate your communication with your clients and partners.
Enjoy our Website Season special discount to create a new page for you!
