Building a powerful digital presence nowadays takes more than just owning a website. Besides the constant effort to make it modern and updated with the market trends, your logistics website should also be mobile friendly.
The main reason for that is clear: only by investing in a mobile-friendly site you will reach a greater number of online visitors. And generating positive traffic numbers is one of the most assertive strategies to increase your sales. Do you know why?
How about answering this with a self-reflection? Answer this simple questions: what device do you use to do most of your searches on a daily basis? If you are like most people in the world, the answer was probably your phone or
Actually, according to Statista, mobile users accounted for over 52% of total online traffic in 2017.
We can learn two things from this statistics:
- More than half of your monthly visitors are likely to be on their phone;
- If your site doesn’t provide a good and responsive mobile experience, they will leave it right away.
Therefore, there is no excuse: if you haven’t done this, invest in a mobile-friendly logistics website right away! Get your 20% OFF coupon to develop a new website with LoGo!
Still not convinced? Here are some additional reasons why you need a mobile-friendly website:
1. Online customers became very picky
This is 100% digital marketing’s fault. Most entrepreneurs have realized by now that using the internet to promote their business can bring more customers aboard and increase their profit margins (much more than through traditional marketing).
And that realization brings us to the main issue here: once most businesses have started investing in digital marketing and building websites that are responsive and provide users with an amazing experience, users have become more critic and selective when browsing on the internet.
Let’s put it this way: they know what a good user experience looks like, and if they can’t find that on your site, they won’t think twice to leave it and go to your competitor who offers a better digital experience. And believe us when we say this: regardless of your field, there will be someone out there with a mobile-friendly website. This means you’d be losing a sale even before the user had the chance to learn more about your company and services. We don’t want that, right?
2. Gain an advantage over competitors
It is like we said on the last topic, if the user doesn’t have a positive experience in your site, they will leave and go look for it at the competition. So, who do you want to be: the company that loses clients by offering a poor user experience or the company that wins customers over the competition by offering a positive experience to every person who comes across your site – regardless of the device they’re using?
3. Have a good Google ranking
One thing comes with the other. By investing in a mobile friendly, you will make your visitors happy and encourage them to stay longer browsing on your website. This is good because of several different reasons. First, because if they are staying for longer you will have more time to convert them into customers by showing your services and differentials.
Secondly, the longer they stay, the better Google algorithms will understand that you have a good logistics website. And that itself will contribute to your company’s site to rank well and appear as one of the first results when someone searches for a service or product you offer.
And it doesn’t stop there: Google algorithms also prioritize mobile-friendly websites over those that are not. This means that just by investing in the development of a mobile-friendly website, your company will already be one step ahead of the competition when it comes to attracting prospects and generating engagement.
Count on LoGo to make your logistics website mobile friendly!
If you are still questioning whether or not to invest in a mobile-friendly logistics website, why don’t you do the test yourself? Access your company’s site through your phone and see how well you’re able to use it as well as you would on your computer.
See if its layout will be adjusted to the size of your screen and if you won’t need to keep zooming in and out to go from one page to the other. In case you realize you could be offering a more positive experience for your users, don’t waste any more time.
Let us at LoGo – Logistics Marketing solve this problem for you and develop a completely responsive, intuitive and mobile-friendly website for your logistics company!